Zeitschriftenartikel:
B. Rüger:
"Customer Experience In Rail";
EURAILmag (eingeladen),
28
(2013),
S. 102
- 103.
Kurzfassung deutsch:
FOR MANY DECADES, RESEARCH AND DEVELOPMENT IN THE RAILWAY SECTOR FOCUSED ON TECHNICAL, OP
ERATIONAL, OR FINANCIAL IMPROVEMENTS. FEW, IF ANY, ACTORS PAID MUCH ATTENTION TO THE END USER.
FOR EXAMPLE, THE INDUSTRY ALWAYS THOUGHT ABOUT THE RAIL OPERATOR AS ITS IMMEDIATE CUSTOM
ER, AND OFTEN STILL DOES. BUT SCARCELY ANYONE CONSIDERED THE PUBLIC WHO USE THE SERVICES, THE
REAL CUSTOMERS FOR WHOM TRAVEL BY TRAIN IS DESTINED.
Schlagworte:
Kundenbindung
Elektronische Version der Publikation:
http://publik.tuwien.ac.at/files/PubDat_226487.pdf
Erstellt aus der Publikationsdatenbank der Technischen Universität Wien.